What are the most reputable brands in the world?

According to the Reputation Institute, the organization behind the recent ranking of Forbes magazine’s Most Reputable Companies in 2017 , the reputation of a brand has a significant impact on business. Launched in Boston in 1997, the agency collects feedback from 170,000 brands to establish a measurement system that can be used to classify corporate perceptions into 7 categories: products and services, innovations, work environment, governance, Citizenship, leadership and performance. According to Forbes , the higher the “reputation” score, the higher the brand’s products are likely to be recommended and / or purchased and respondents are more likely to say positive things or want to work for a brand.

For the second consecutive year, the Swiss watchmaker Rolex reached the top position with a score of 80.38 out of 100. For Forbes , this implies “high quality products that meet the needs of consumers” and feedbacks report “Well organized and profitable enterprise”. According to the watchmaking specialist of the editorial office, Rolex is number one on its sector in the new (and also the occasion) market with an estimate to more than one million watches sold without knowing the Exact figure. This is the only watch brand in the ranking, while Omega is not far from Rolex at the sales level. From the point of view of fashion, it’s adidas (10 th ) won the battle of reputation with a score of 77.27 against 76. 70 Levi Strauss & Co. (14 th ) and 75.74 for Nike, Inc. (75.74). Note the presence of luxury brands Giorgio Armani, Hugo Boss and Ralph Lauren, respectively 28 th , 43 th and 45 th position. No traces of Kering or LVMH groups brands in this visibly fairly US-centric ranking. Samsung and Daimler, the two biggest falls in the ranking since last year, have obviously paid for the problems of the Galaxy Note 7 (which tends to explode) and internal investigations on Daimler’s polluting emissions. 43 th and 45 th positions . No traces of Kering or LVMH groups brands in this visibly fairly US-centric ranking. Samsung and Daimler, the two biggest falls in the ranking since last year, have obviously paid for the problems of the Galaxy Note 7 (which tends to explode) and internal investigations on Daimler’s polluting emissions. 43 thand 45 th positions . No traces of Kering or LVMH groups brands in this visibly fairly US-centric ranking. Samsung and Daimler, the two biggest falls in the ranking since last year, have obviously paid for the problems of the Galaxy Note 7 (which tends to explode) and internal investigations on Daimler’s polluting emissions.

For Reputation Institute, the presence of a brand in the ranking does not depend as much on its performance as on how it communicates it to the general public: “Rolex, Lego and Disney emphasize their values and praise in a way Or of another their virtues. They give priority to communication, provide information about their activities and seem open to discussing their activities. “Is transparency the key to a good reputation?

The Top 10

Rolex (80.38)

LEGO Group (79.46)

The Walt Disney Company (79.19)

Canon (78.28)

Google (78.22)

Bosch (78.13)

Sony (77.74)

Intel (77.74)

Rolls-Royce Aerospace (77.66)

Adidas (77.27)

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