Her understanding of the uniqueness of each woman’s own beauty, grace, body, the pulse of a woman’s desires, ambitions, dreams and sensuality that inspired Anita Dongre to be one of the foremost designers in the Indian fashion fraternity.
Since its inception in 1998, today, her name is credited to six very unique & extremely individual brands under its ever-expanding portfolio, i.e ANITA DONGRE TIMELESS, ANITA DONGRE IINTER-PRET, AND, Grassroot, Global Desi and Clay. Anita’s creative repertoire ranges from prêt to couture and traditional to contemporary designs.
Launching her latest label titled “Anita Dongre Timeless” at the Lakme Fashion Week Spring/Summer 2010 show, with the collection “Jaipur My Jaipur”, Anita Dongre paid homage to the glorious state of Rajasthan.
Working around the rich cultural heritage of the Rajasthani textiles and crafts, Anita worked creatively with traditional weaves and fabrics of the past and designed garments from luxurious brocades, georgettes, raw silk, satin, net, lush velvets and silks. The colours matched the beauty of the fabrics as red, regal blue, grey and black dazzled with opulent embellishments.
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